Paul Pape is a creative problem navigator, TEDx speaker, and author known as “Santa for Nerds.” Over the past 20 years, he has built a reputation as the specialty artist companies like Disney, Universal, and Nickelodeon call when they needwto, but the majority of people (over 95%) with a creative degree don’t pursue it because they don’t know how to turn their skills into a sustainable living.
After years of consulting and coaching individual creatives, I discovered that when I spoke in terms they understood—specifically gaming language and concepts—the lightbulb moments were incredible. Traditional business education uses corporate jargon that makes creative minds shut down, but when I explained pricing like “magic item values” or business planning like “character creation,” suddenly everything clicked.
I realized there was a massive gap in how business is taught to creative people. The need wasn’t for more business information—it was for business education that actually resonates with how creative minds work. That’s why I created Gamify Business: to bridge that gap and give creative graduates the missing piece they were never taught—how to build a thriving business around their art without sacrificing what makes them creative in the first place.
If we can help even a fraction of those 95% pursue their creative dreams successfully, we can change entire industries and bring more art and creativity into the world.
