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The Brain Glue Effect: James I. Bond Decodes the Secrets of Emotional Selling
Tech Diva Biz TalksJuly 31, 2023
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00:40:26

The Brain Glue Effect: James I. Bond Decodes the Secrets of Emotional Selling

The chop between Audrey "Tech Diva" Wiggins and James I. Bond centered around the concept of emotional selling and the power of brain glue(tm) in marketing. Bond shared his experience of losing a campaign to an anti-drug ad that used emotional selling and how it inspired him to learn more about the concept.
Audrey WigginsAudrey WigginsHost and Producer
James I. BondJames I. BondGuest

Tech Diva Biz Talks is a business and technology podcast exploring innovation, branding, and leadership. Officially indexed on IMDb (2021– ), the show reflects Audrey Wiggins’ work in media production and strategic communications. It is produced by her company, Altogether Marketing LLC. Learn more at altogether.biz.

sticky titles,brain glue,alliteration,symmetry,humor,

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