Unlocking Personal Freedom and Purpose: How Lechon Kirb Empowers Creators to Scale with Intent and Impact

[00:00:03] Welcome to the Business Shop Podcast, where I guess speak on meeting the challenges of entrepreneurship

[00:00:09] as well as offer tips and advice on business, marketing, technology and more.

[00:00:16] Whether you are a newbie or seasoned professional, this episode is for you.

[00:00:21] I am your host, Audrey Wiggins.

[00:00:25] Let's chop it up!

[00:00:27] Before we get started, quick shout out to Perry Mason, my cousin for the new music.

[00:00:32] What do you think? Leave me a comment! Find his music on Apple Music as well as Spotify,

[00:00:37] the SPER Live M-A-Blye, S-I-N, Perry Mason. Thanks, Trace, a love the new music.

[00:00:44] Hello, chop spot. Audrey Wiggins here, you know, as usual. I am excited to be with you.

[00:00:49] And I'm excited for our guests as always and so I want you to meet Lechon Kirb.

[00:00:55] Now, his friends call him Kirb. So we will see how the interview goes by the end.

[00:00:59] Perhaps we'll be friends. He's a multi-hive and creative entrepreneur, speaker and author with

[00:01:07] a passion for helping creators and entrepreneurs like us. Scale their businesses while staying

[00:01:13] tuned to their purpose. Now Lechon is the founder of Market Theory and the creator of the impact

[00:01:20] scaling framework, which is a powerful approach that has helped over 25,000 creators and businesses

[00:01:27] that she's an ability purpose-driven growth. He's also the author of a culture of equity,

[00:01:34] owning your purpose, redefining your narratives and amplifying your presence, where he

[00:01:40] empowers individuals to own their stories and create meaningful change. Now, on the other side

[00:01:46] of this message, we're going to hear more from and about Kirb.

[00:02:16] Now with Lechon and he is here to share his insights on everything from mindset,

[00:02:23] entrepreneurship, to creativity and building scalable systems. Let's dive in and learn how we can all

[00:02:31] take bold steps for building a business and life that truly aligns with our passion and our

[00:02:38] purpose. Welcome to the show, Lechon Kirb, aka Kirby. Thank you so much for having me.

[00:02:45] I don't want to be here. Yes, absolutely. As I've read in, I can't wait to share.

[00:02:50] You know, okay. All right. So right off to Rift, what was the pivotal moment in your life

[00:02:56] this spark you and drive for personal freedom and purpose driven growth? That's a great question.

[00:03:04] You know, I think for me it starts when I was a kid. First of all, I got to see my mom is an entrepreneur

[00:03:09] and she was doing some really, really amazing things like she had her own TV show and

[00:03:15] she was known to the music industry and she was who an American women. And even when I was

[00:03:20] young, she got inducted to the wall of tolerance by Rosa Parks. So she was doing some really amazing

[00:03:26] stuff. But there was one pivotal moment for me, I think, when I was around six years old,

[00:03:33] I was playing high and go seek my mom's house one time, my sister and my cousin. And essentially

[00:03:39] my cousin and my sister went to go hide upstairs. I got the the bright idea of going to hide

[00:03:43] in the basement. My mom had this old refrigerator down there and I took out the racks, the quantum

[00:03:48] refrigerator, and while I was trying to get situated, I knocked it over on the door. So now I'm trapped

[00:03:54] in there and I'm clawing and I'm screaming, I'm gasping for air. And obviously, I'm freaking out.

[00:03:59] Eventually, nothing noise that my mom came and found me. Kick the thing over, got me out of there.

[00:04:04] But that was like the moment that I felt like I needed freedom like I needed oxygen. There's

[00:04:10] the same thing to me. And that became kind of like the catalyst between why I moved so

[00:04:18] fiercely toward freedom. And I'm so passionate about sharing that with people. Because it's really

[00:04:22] like the same type of thing you need to be able to have that oxygen in your life and what does that

[00:04:26] look like? It always amazed me how something negative or tragic or traumatic, it could be the catalyst

[00:04:33] to our success or just push us forward with the drive like nobody's business.

[00:04:39] Yeah, it's no motorator like necessity. You know, like I need this.

[00:04:43] I have a big driver for me. Yeah, oh my goodness. Yeah, that was I imagine I was scary.

[00:04:50] He's was like, I don't want to die here. I mean, if you never even had the photos like

[00:04:55] there, there would termination just was to move forward, you know, get out and get moving. So

[00:04:59] like, you know, I'm weird. I was going to say like a scenario like that is scary, right?

[00:05:07] And you why it's so powerful is because you're you're face to face with your fears.

[00:05:14] And you don't have a choice with the face at that point. And when you do, you find that in

[00:05:20] in many cases, it is critical for you to have that capability to face whatever your concerns are,

[00:05:26] whatever your fears are. It doesn't matter if you're afraid to do something or not.

[00:05:31] It really requires you to do it anyways, you know, in order to embrace that courageousness in your

[00:05:38] life. So yeah, tragic could have been much more tragic, you know, dramatic definitely

[00:05:44] one of the many things though. So it all kind of like ties together.

[00:05:48] And your bio, you don't mention this. But I want to ask you about being in the Marine Corps

[00:05:52] and this is a, I'm just still going along that same thing about personal freedom,

[00:05:57] a nonchibinorship. And how did that play a big part of your story?

[00:06:01] The Marine Corps is it's such a playing field for growth, for sure.

[00:06:09] Because of my already primary drivers for freedom and all that since I was young,

[00:06:14] that is the perspective that led me to the Marine Corps, right? It was like I wanted to get

[00:06:20] that for myself. It was like the first time I got my own place and had my own money and was able

[00:06:25] to do certain things. So I went in so young, you know, but you learned a lot of things in the

[00:06:28] Marine Corps and you're pushed up against fears, concerns, challenges there. But greater than

[00:06:34] everything, your forges into something different. You are forced to realize that it requires you to be

[00:06:42] greater than the person that you've known yourself to be in order to achieve incredible things.

[00:06:46] And that resonance, that frequency of being in the Marine Corps, I think translates into entrepreneurship,

[00:06:53] 100% but yeah, I gained a lot from being in the Marine Corps traveling the world, meeting people

[00:06:58] from all kinds of different backgrounds and that kind of thing learning different languages, you know,

[00:07:03] is definitely a powerful thing if you want to move around in the right ways in this life.

[00:07:08] Absolutely. And thank you for that period of time. Thank you for your service as well.

[00:07:13] Yeah, thank you. Yes, you are so welcome. What is the biggest lesson you've learned about balancing

[00:07:19] personal freedom with business responsibilities? The biggest lesson I've learned about all of it

[00:07:26] is that it all has to do with your mindset. How you see things is literally the reality that you

[00:07:33] live with it. It doesn't make it the entire reality but it's certainly the way that you experience

[00:07:37] it. Like if you grow up in a poor neighborhood and you obtain the belief that you are nothing,

[00:07:43] you are lesser, you know, that creates a certain outcome for you and in fact, I might keep you

[00:07:50] in that environment and keep you staying in that environment. You know, so mindset for me,

[00:07:55] I think it's the catalyst, the connector that moves me in and out of all of these different

[00:08:00] kinds of worlds in certainly entrepreneurship. That's the biggest lesson because it doesn't

[00:08:04] really matter if you do something that you attempted to do something and you fail, right? Like

[00:08:09] I failed many, many, many times. I've had some wins but I failed many times. I never made myself

[00:08:14] the source of the failure. I was always able to take what happened, look at it, break it down and say,

[00:08:19] okay, well, what didn't work about this? You know, did it not have the right resources,

[00:08:23] did it not have the right people, did it not go about it the right way? It was the wrong timing.

[00:08:28] And then I can go back and apply some more energy toward that thing. So being able to do that,

[00:08:33] I think it's really powerful if you want to be successful at anything. Can you go a little deeper

[00:08:37] into the personal story about the time that you did face a major setback and how you turned that

[00:08:42] around? Just, you know, take that impact that a little bit more about what you just shared with us.

[00:08:46] Yeah, well, I've had a ton. You know, I think that entrepreneurship is like for people on the outside,

[00:08:53] they never owned a business or they never tried to start a business. There you are,

[00:08:58] you are faced with your fears also, right? Because if you don't have a safety net,

[00:09:04] you literally, like everything that you need, even down to your phone bill and your power,

[00:09:08] like what feeding your kids, like you need to be able to figure out how to get some momentum

[00:09:13] into to create some sustainability there. And it's very difficult to do, especially at the early stages.

[00:09:19] And if you don't really get that, you're going to really struggle. Okay. And I did too,

[00:09:26] because I didn't come from this environment where I knew, like, I didn't get all the,

[00:09:31] all the messages about business and I didn't know the tactics about finance. And I didn't know

[00:09:37] like all these different things. I didn't get those things even when I went to school. So it's

[00:09:42] what did I have that was a big failure? Well, I'll tell you this because there's many, but

[00:09:48] I originally set out to like create my own business and probably like 2011. And I'm

[00:09:55] originally was like photography and that kind of thing. I got good at doing photography. Great.

[00:10:00] I didn't know anything about clients or marketing or any of that. And I didn't really get

[00:10:04] how that connected. There was one particular time that I had gotten really kind of, I would say

[00:10:11] some success in terms of notoriety in the photography branding space. And that campaign got picked

[00:10:17] up by the Universal BET centric. And it was getting like kind of pushed all over the world,

[00:10:22] many, many millions of trends. But you know impressions and things like that. And I wasn't

[00:10:26] really making any money. And I was like, wow, you can have these large organizations using your

[00:10:32] creativity, your own campaigns, your own billboard, your own magazines, and also simultaneously

[00:10:37] not making any money from it. And I felt like I needed to know how do you connect those dots?

[00:10:43] I knew that people were, I didn't know what's happening. I was like, yeah, I was sensing

[00:10:47] is it was something else. It's somebody funding them or these grants. Like, how are they making

[00:10:52] the money? Because that's the thing that I needed to get to the next step. And that thinking helped

[00:10:59] me get to the next step. It was like, I need to figure out how this works. I had a friend though.

[00:11:04] I met around shortly after that who was like really, really successful in the software space.

[00:11:10] I had like a really successful business in the hair care software space. And we were in this

[00:11:17] conversation this one time. And in that conversation, they really highlighted a lot of things I

[00:11:24] never considered. One was that I asked him, how do you have this super successful software company?

[00:11:29] And you don't know how to do any software. In fact, you were an orphan. You didn't even come from

[00:11:33] any, you didn't come from that background. You didn't get those skills. His response was like,

[00:11:38] I don't need to know how to do software. I need to know people who know how to do software.

[00:11:43] You know, which was like a complete, I had never had that shift prior to that. I was like, oh,

[00:11:48] wow, I don't have to be the source of all the things to know and all the things to do. I need to

[00:11:53] have access to it, which is a completely different mindset. And he said to me, you know, if you start to

[00:11:58] figure out how you can make money in your sleep, then you will stop trading your time for dollars.

[00:12:05] Prior to that conversation, I had never considered people who were making money in their sleep.

[00:12:09] I certainly didn't know how, but the question of how, let me down a whole different rabbit

[00:12:15] holes like, okay, well, how are people doing that? What are the steps? Is this a real thing?

[00:12:19] That would never have questioned for me at that time. So it definitely changed my outlook.

[00:12:23] I picked up on a couple things. There's a court questioning the process one and relationships

[00:12:29] and understanding collaboration, those types of things. You want to want to speak to that?

[00:12:35] Honestly, and I'm thank you for listening in that way. You know, I'm glad that you could hear

[00:12:39] that under my language. I believe very strongly in relationships because, or from one,

[00:12:44] they've been very powerful in my life. Second is that, man, the right relationship is a

[00:12:50] master key for you. Like there are doors that you can enter that you wouldn't have been able to

[00:12:59] resources. There's skills that you have access to that just live in the form of being kind to

[00:13:05] to someone. It's an unlikely candidate to be your friend. You know, so I feel very strongly about

[00:13:10] the power of relationships because I've seen them open doors for me. Like, I've so many different

[00:13:15] things. But one thing that stands out to me is like, I got invited to the Grammys a few years back.

[00:13:20] And when people see me doing that, they're like, but how? Like, I don't get it. Like, I was invited

[00:13:25] to the Grammys. You're not even in music. I was like, well, I have friends in music. I have friends

[00:13:31] in music. And that is been like a really kind of the kind of energy that I've taken into

[00:13:37] everything that I do. The power of relationships is incredible. If you don't have the credentials,

[00:13:42] even if you have the credentials and you need it, the right cosine, you need the right introduction,

[00:13:46] you need people to look at you in the right level. All of that can be leveraged off of the

[00:13:51] relationship. This makes you think that when it's to be full-time at entrepreneurship and being a

[00:13:56] member of the Chamber of Commerce, so you do meet a lot of people. You may even have conversations

[00:14:01] that I would look back on and I'm like, how do I leverage those relationships? And so that was

[00:14:09] that's powerful. Sometimes we do have people in our network and not just on the outer realms,

[00:14:15] the outer circle, but sometimes a little closer. And we have no idea how to, you know,

[00:14:20] just start the right conversation or any conversation to go up to that person because I think

[00:14:25] sometimes we're so an eye, you know, we're putting the person up on a pedestal, which means

[00:14:31] we're demeaning ourselves or, you know, kind of sending our own selves and that, and that

[00:14:36] relationship. Yeah, there's something to me said about levers. I want to touch on that a little bit,

[00:14:41] right? Because it's my view that most people attempt to leverage certain things,

[00:14:46] try or through the development of that particular thing and people fail at this in relationships

[00:14:51] all the time. Right? Where I found it to be most powerful is for you to be incredibly curious

[00:15:00] and truly genuinely interested in connecting with people. I got this either by adaptation,

[00:15:07] maybe it was natural for me. I don't know. I went to probably 14 different schools before I

[00:15:12] got out of high school and why that was helpful for me is because it was like kind of a revolving

[00:15:18] door of faces, but it was also a revolving door of like people. You know, I was I started to

[00:15:24] gain this skill to be able to remove the things that normally get in a way of a conversation and

[00:15:29] move them out of the space. And sometimes that's your fears, sometimes that's your concerns, that's

[00:15:35] the way that you feel you need to present yourself. If you can just move all of that out of the

[00:15:41] way when you're connecting with people, you have this ability to connect faster. If you're

[00:15:47] genuinely curious, you're genuinely interested. You want to know, you really want to get it. It

[00:15:53] just becomes a multiplier with the way that you're able to develop your relationships. Now sometimes

[00:15:58] that lives in a conversation, it's like, what can you do for me? Okay, fine. But that what

[00:16:05] can you do for me changes a lot when you already have a sense of what that potential relationship

[00:16:11] is facing? What problem can you solve for them? Is that a high value problem? Does that create

[00:16:16] something in their life that gives them access to something that's of great value? If so,

[00:16:21] that's not a longer leverage. That's something that you're doing that's removing a pain point

[00:16:27] you'll find that people are very happy to become your friend when you're able to do that.

[00:16:31] Because then it becomes a win-win and not just coming in trying to pot off or show off your

[00:16:37] products and services to sell what they're interested in, what they're doing and that's just

[00:16:41] part of the sales person. Well, they're just not going to care. They're not going to care unless

[00:16:45] you give them a genuine reason to care. Why should I care? Because even if paying attention to you

[00:16:51] requires me, you trade every other thing I could be doing in my life. That time that energy

[00:16:57] that focus, like I need a wash it I care. You have to give me that reason. You have to make it

[00:17:01] clear why I should care and I don't mean getting on the thing and a pedestal and saying, you know,

[00:17:07] more than that kind of thing but if you make it clear, like wow, this is what I'm here for.

[00:17:11] This is a context and you're genuinely there for that. It makes it powerful. It's a powerful

[00:17:18] exchange. Knock out your competition with all together marketing. We elevate your brand. Take a

[00:17:26] name logo, the jack line, your colors. Even the fonts for your business and then jack left

[00:17:33] for your website, jack right with core values. Back up with product experience and bring it on with you.

[00:17:41] Those are all together. That is and let us help you create a knockout brand. Kirby for someone who's

[00:17:49] struggling, you know, to find your purpose and what's your advice for taking those first steps towards

[00:17:54] your life in the personal and professional. That's a great question. I love that question by the way.

[00:18:00] Because I think most people try to dial their purpose into a purpose, right? First is like

[00:18:08] a resonance or vibration. What kinds of things really connect with you? What are you interested in?

[00:18:14] Because that will let you know what's going to be like the path of least resistance for you.

[00:18:19] Because it opens up everything else. Because if you're genuinely leaning into the direction of

[00:18:25] your interest, you're going to find relationships there. You're going to find people making money there.

[00:18:30] You're going to find fun there in a natural flow state that you can lean into.

[00:18:35] And I am of the belief that you can create freedom through any of those things.

[00:18:41] You know, if it's something that you're passionate about, other people are probably passionate

[00:18:44] about that thing, then you just create a new world for yourself, a new atmosphere for yourself,

[00:18:49] by leaning into it. Now there aren't frameworks and things that you can use that can make it

[00:18:53] palatable for you if you're like an entrepreneur or you're trying to make it make sense for you.

[00:18:57] Finally, there are ways to do that. And we can talk about that too. But I think the best thing to do

[00:19:03] is to not trap yourself into a specific purpose because you might have many different purposes.

[00:19:09] You wouldn't have layers upon layers of purpose. But to lean into the things that really

[00:19:15] resonate with you, interest you and find yourself curious about how to engage with those things.

[00:19:21] And you mentioned frameworks and things like that on the impact scaling.

[00:19:25] You know, what's funny about impact scaling is that when people talk about scaling in general,

[00:19:31] usually they're just saying, I want to make more money. Yeah.

[00:19:39] Do I need to run fair and stir? And that kind of thing, which is great. It's okay. But I think

[00:19:45] digging a little deeper on that generally speaking, they want to make more money to gain access

[00:19:53] to something. They want to spend more time with their kids. They want to take their parents

[00:19:59] and get them in a new house. They want to move overseas. Like they want to leverage the money

[00:20:04] into something that's going to buy them, the life that they truly desire. And it's not usually

[00:20:12] a transactional thing. Sometimes people are front facing it looks like it's transactional,

[00:20:17] but they're trying to get something and maybe they're in to do intense about it, whatever.

[00:20:21] But what I like about impact scaling is that it allows you to think in terms of not only just

[00:20:28] scaling aspect, but how that truly impacts your audience, your family and yourself, your

[00:20:34] true, your true desires. Like really making all of those things connect. Whether that's your

[00:20:40] finances, your relationships, your health, your mindset, your spirituality, like talking about a

[00:20:47] holistic way that you integrate all the things that do matter to the the map of your life in

[00:20:53] general and making that work in a scalable way. So for us, that is helping to take what you're

[00:21:01] passionate about, your knowledge, your skill sets and all that, in creating scalable products.

[00:21:06] That could be online courses. That could be memberships. That could be paid communities around

[00:21:11] specific interests. And then what are the tools that you used to do that? Are they digital

[00:21:16] products? Are they on my marketing tools? What do you need to have to make it work? And that's

[00:21:20] me helping people do? Yeah, that's awesome. This is a great time to have this conversation

[00:21:24] to as you're coming in the fourth quarter, set in our sales for success in the new years of

[00:21:29] that's great. So let's talk about your book, Harvey, a culture of equity, emphasizing owning

[00:21:34] your narrative. So how can we take control of our stories and maybe how do we even want

[00:21:39] me like sometimes won't even know what our story is? Great question. Well, nobody knows your story

[00:21:44] better than you. Like, you know, like well I have this experience, you know, if you ever

[00:21:49] have experience like pulling that person's story out of them, and maybe we tell our story,

[00:21:54] maybe we don't know that's what it is. That's true. That's very, very true. Where I think is powerful

[00:22:01] about a culture of equity, at least the intention behind it. Most people get involved with something

[00:22:05] because they got enrolled to do so. And that could be the school that they went to, the job

[00:22:10] that they're doing, the business, and that kind of thing that they're doing. But what I find is that

[00:22:16] once they do that, most people don't get the same energy out of it that they put in. Right?

[00:22:23] Like they don't get the resources that they should have gotten out of it. If they help a business

[00:22:29] grow substantially, usually they're not an equity partner and that like they're not going to be

[00:22:34] a part of the exit. You know, they're not going to be a part of the energy that they put in.

[00:22:38] So the book is really guiding people to really be able to take inventory of the value that you bring

[00:22:45] to something. Like the true value, not just like how you feel about it, but like what is the value

[00:22:52] of it? Like what is it now worth? What are they going to be able to do with it now? And how can you think

[00:22:57] about your contribution in a way that allows you to have a sense of what you should be getting

[00:23:04] in terms of equity? And that definitely starts with like how you value your own contribution

[00:23:10] and what that really means for what you're doing. And being able to communicate the value that

[00:23:17] you do have in a way that's very powerful because to your point, if you don't understand

[00:23:22] for yourself how valuable you are and why that is so instrumental for any organization that you're

[00:23:29] involved with, it's very hard to tell someone else why you want you learn what they should

[00:23:33] give you in response. Right? So I love it for that because it has people take inventory of

[00:23:39] really mapping out what that is for them. Well Kirby, where can we get your book and tell us about

[00:23:44] your website? Well we can find what we get there. Yeah so the book is going to be releasing

[00:23:49] Q1 this next year. So that's in the works. It's an editing process where we're you know,

[00:23:56] refining it. But if you want to connect with me, yeah, you can go, you can visit our website

[00:24:00] just mark at theory.us and you can find me online anywhere in Instagram linked in any of that

[00:24:08] Sean Kirby. And I'm happy to connect, I'm happy to share with you anything that I can do

[00:24:13] to be helpful. We also have like a free guide that I think is really helpful for experts,

[00:24:19] consultants, speakers, people that want to really get their voice out there and it has a bunch of

[00:24:24] frameworks in there how you can do that, how you can monetize that experience, how you can grow your

[00:24:29] email lists and all that kind of stuff. Things that are going to help you really expand yourself,

[00:24:33] make yourself more scalable and stop training those time for dollars. So we have a free guide

[00:24:37] we offer there. So that's just market theory.us forward slash free hyphen guide. Now as you come to

[00:24:42] a close Kirby, what advice or nugget that you want to just lay on us? Yeah I think the biggest

[00:24:50] nugget I want to lay onto everyone is that we tend to be engaged with technology at a very low level,

[00:24:57] most people do like for example right now like people are using AI, find it, right? But I don't

[00:25:03] think what they get is is that if you're able to multiply yourself by 100, what could you do in

[00:25:09] that time frame? What could you do? Right. So how can you take these technologies? How can you take

[00:25:14] and harness the time to really leverage everything else that you don't need to do so you can create

[00:25:19] the life that you love? But if you look back even just 20 years ago it looked very different for

[00:25:26] how people use their cell phones. That's true. 10 years before that look very different for how

[00:25:30] you use the internet. People weren't even convinced that you could make money on the internet.

[00:25:34] Now there are a billion dollar companies being made on the internet. So I would invite everyone who

[00:25:38] is just they really feel like they have something they want to get out there to really embrace

[00:25:44] technology right now because it's speeding up which is one and everything you're doing is an

[00:25:50] exchange for every other thing you could be doing. So if you can harness that energy to speed up

[00:25:55] the progress of your own desire, like really be able to bring that in, you're going to get to where

[00:26:00] you want to get that much faster because you're able to multiply yourself. You're also able to

[00:26:05] reduce the time that it takes you to get there. So I would say be open to the technologies around

[00:26:12] embrace them, use them to multiply yourself, multiply your intentions, your efforts, your messages

[00:26:18] and use that to get yourself to the life that you desire way faster than the people that came

[00:26:23] before us were able to do it. Kirby that was amazing. Chapsquad you have got to the follow-curve

[00:26:29] Lashon Curve, get to his websites and connect with him on social media and take the heart

[00:26:35] the information that he's given us today. And until then we'll see you next week.

[00:26:40] Thank you for having me. You are absolutely welcome.

[00:26:59] Business shop.info or else, at www.bus where we will help you expand your brand.