In this episode of Tech Diva Biz Talks, Audrey âTech Divaâ Wiggins welcomes Wiebke Tasch, founder and CEO of Digital Authors, for a conversation about what it takes to publish a nonfiction book that connects with the right audience and supports long-term professional growth.
Wiebke explains why strong content alone isn't enough in today's competitive publishing market. From market analysis and search visibility to cover design, branding, formatting, and launch preparation, she breaks down the elements that make publishing more than simply uploading a manuscript to Amazon.
The conversation also takes a personal turn when Audrey shares the story of a business manuscript she first wrote in 1994. Wiebke offers guidance for authors revisiting older projects and introduces her approach to combining practical information with personal storytellingâwhat she calls âwarm writingâ and âcold writing.â
And what about AI? Wiebke has strong opinions about using generative AI to write books. Together, she and Audrey explore the importance of authentic authorship and how technology can support rather than replace an author's original voice.
Whether you're planning your first book, revising an unfinished manuscript, or looking to use publishing to expand your business opportunities, this conversation offers practical insights to help you move forward with greater clarity and purpose.
Free resource
Wiebke offers aspiring nonfiction authors a free market analysis to help evaluate their book ideas or manuscripts before investing in publication.
Book your free market analysis: https://tidycal.com/digitalauthorsllc/free-market-analysis
Connect with Wiebke
Website: https://www.digital-authors.com/
LinkedIn: https://www.linkedin.com/in/wiebke-tasch-%F0%9F%93%9A-43731b164/
Tech Diva Biz Talks is sponsored by Altogether Marketing. https://altogether.biz
Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins
00:00 Awards, Thanks, And Reviews Request
01:27 Meet The Publishing Strategist Guest
03:05 Why Good Nonfiction Still Fails
05:48 Market Analysis Before You Write
07:54 Treat Your Book Like A Product
09:23 The Publishing System That Converts
14:16 Launch Strategy And The Five Day Window
14:36 Biggest First Book Mistakes And AI Misuse
17:54 Subconscious Writing Routine For Momentum
20:56 Cover And Layout As Trust Signals
22:53 Authority Beyond Sales And Pricing Power
26:10 Formats That Expand Reach
29:04 Updating Old Manuscripts With New Demand
Thank you for watching. I hope you enjoyed the bonus of being able to watch the episodes. Learn more at TechDivaBizTalks.com.
Resources
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