Tech Diva Biz TalksNovember 04, 202400:26:39

From Hidden to Headline: Building Brand Authority with PR and Media with Leonard Scheiner

Audrey WigginsProducer

In this episode, Audrey “Tech Diva” Wiggins sits down with Leonard Scheiner, CEO of Geek Haus, to uncover the secrets of building a successful, credible brand. Leonard shares his expertise on establishing authority, attracting clients, and growing revenue by strategically positioning one’s business in the marketplace. He emphasizes the importance of trust markers, like media features and PR, which add "digital dust" to elevate an online presence. Leonard also delves into the role of budgeting in marketing, explaining how to set realistic goals and prioritize high-return investments.

A key theme is the power of automation in creating seamless client experiences and freeing up time for business owners. Leonard illustrates how systems can be set up to handle everything from onboarding to marketing follow-ups, ensuring that processes run smoothly without constant manual input. Finally, he challenges listeners to evaluate their online visibility, using a "Self-Google Challenge" to assess and enhance their public profile. Through podcast guesting and targeted PR, Leonard provides actionable steps for building a lasting digital legacy and reinforcing professional credibility.

Highlights

-Building Credibility with PR: How media features—such as being mentioned on reputable platforms—act as trust markers that build credibility. He likens it to the “Oprah Effect,” where being associated with well-known media amplifies authority.

- "Self-Google Challenge" to encourage listeners to assess their visibility and credibility online. There's value of an optimized online presence, advising listeners to leverage media features and podcast guesting to improve their digital footprint.

- Target PR for Lasting Impact: Instead of focusing PR on specific business names, build personal credibility that transcends individual ventures. By establishing a strong personal brand, professionals can carry their authority across different business roles

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