Tech Diva Biz TalksNovember 11, 202400:15:50

From Hidden to Headline: Building Brand Authority with PR and Media with Leonard Scheiner

Audrey WigginsProducer

In this episode, Audrey “Tech Diva” Wiggins sits down with Leonard Scheiner, CEO of Geek Haus, to uncover the secrets of building a successful, credible brand. Leonard shares his expertise on establishing authority, attracting clients, and growing revenue by strategically positioning one’s business in the marketplace. He emphasizes the importance of trust markers, like media features and PR, which add "digital dust" to elevate an online presence. Leonard also delves into the role of budgeting in marketing, explaining how to set realistic goals and prioritize high-return investments.

#brandauthority #PR #businesschop

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