In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with Shauna Smith, founder of The Marketing Muse 360 and creator of the Invisible to Iconic Movement, for a powerful conversation about visibility, personal branding, courage, and revenue.
Shauna explains the difference between branding and marketing: branding creates awareness, recognition, credibility, and trust, while marketing asks people to take action. She also shares why entrepreneurs should begin by identifying the people they genuinely want to serve—not simply chasing the audience with the biggest budget.
The conversation goes deeper as Shauna addresses why many accomplished women still hesitate to speak boldly about their expertise. Old messages about staying humble, avoiding attention, or worrying about what others may think can keep brilliant women hidden long after they have earned the right to be seen.
But visibility must also lead somewhere.
Shauna breaks down how to turn existing experience into a framework, playbook, or signature process that clients and organizations can understand and buy. She also challenges entrepreneurs to stop treating pitching like a dirty word. Asking for the business, hearing no, continuing to show up, and eventually reaching the right yes are all part of building a real company.
From choosing your audience and building an email list to speaking at conferences, appearing on podcasts, and sharing a bold point of view, this episode is a reminder that becoming visible requires more than preparation. It requires courage and consistent action.
Key Takeaways
• Personal branding builds awareness, trust, and recognition; marketing asks people to act.
• Your personal brand can travel with you as your career or business evolves.
• Choose an audience you understand, enjoy, and genuinely want to serve.
• Visibility does not generate revenue until you clearly present an offer and ask for the business.
• Package repeated expertise into a framework, playbook, or signature process.
• Podcasts, speaking opportunities, LinkedIn content, email marketing, and networking can expand your visibility beyond your immediate circle.
• Hearing “no” is not proof that you have failed—it is proof that you are in action.
• A bold point of view can be more powerful than a perfectly polished image.
• Courage is not the absence of fear; it is moving forward while fear is present.
FREE Download: A Message from Shauna
"I would like to share my gift with everyone in the audience. A branding planner. It helps you organize what's important, create a brand that speaks to your audience, and understand social media. All included, and totally free from Shauna." Get your planner at https://subscribepage.io/BrandingPlanner
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