Your Story Has a Signal: Austin Holmes on PR, Purpose, and Business Growth
Tech Diva Biz TalksOctober 17, 202600:30:49

Your Story Has a Signal: Austin Holmes on PR, Purpose, and Business Growth

Visibility is not just about being seen. It is about being clear, prepared, and intentional with your message.

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with Austin Holmes, President of Publicity For Good and Signal Raptor.

Austin is a former Naval Special Operations EOD Team Leader, purpose-driven entrepreneur, husband, father of four, and tech innovator based in Nashville, Tennessee. He helped scale Publicity For Good from $12,000 to more than $200,000 per month alongside his wife, Heather, who founded the company.

Austin also leads Signal Raptor, a PR tech platform designed to help startups and emerging brands gain media visibility, strengthen credibility, and access strategic public relations support.

In this conversation, Audrey and Austin discuss:

· Leadership lessons from Naval Special Operations

· Scaling a purpose-driven PR company

· Building a business with a committed “running mate”

· Balancing entrepreneurship, family, faith, and purpose

· Why PR can feel out of reach for small businesses

· How Signal Raptor is working to democratize public relations

· Why earned media still matters

· How AI is changing credibility and business communication

· The continuing importance of genuine media relationships

Connect with Austin Holmes

Publicity For Good: https://publicityforgood.com/
Signal Raptor: https://www.signalraptor.com/

Resource Mentioned

Hermes Agent: https://hermes-agent.nousresearch.com/
Entrepreneur Magazine: https://www.entrepreneur.com/

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00:00 Awards, Gratitude, And Reviews
01:24 Meet Austin Holmes And His Mission
02:34 AI, Robotics, And What’s Changing Fast
03:46 The Golf Course Job That Shaped Him
05:20 Military Leadership That Transfers To Business
07:26 Scaling A Business With Coaching And Partnership
09:07 Building In An Airstream With Less Distraction
11:01 What PR Really Takes And Why It Works
13:36 Why Signal Raptor Makes PR Accessible
15:39 Credibility In The Age Of AI Search
18:20 Where New Brands Should Start In PR
19:32 Family Intentionality While Growing A Company
20:58 The Entrepreneur Magazine Keystone Win
24:20 The Next 6 To 12 Months Of PR
27:01 Where To Go Next For Visibility
27:53 Rapid Five And Final Takeaways

Thank you for watching. I hope you enjoyed the bonus of being able to watch the episodes. Learn more at TechDivaBizTalks.com.

audrey wiggins, Austin Holmes, Heather Holmes, PR Tech, Publicity For Good,

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